So this is interesting. That guy who made up the joke story about going on a school trip the other day that has made the papers wrote this blog post a few years ago about how the tabloids screwed him over when he was on some reality TV show.
He makes the usual sensible points about not trusting tabloids (especially The Daily Star, although I don’t think anyone at all takes this paper seriously), but he doesn’t give the same advice about PR companies. He should have done, though, because what happened was this.
He did what PR companies advise, which is that you tell them all the possible bits of trivial dirt that exist in your life, so they know how to deal with them when they inevitably hit the tabloids. Except that he told them to the PR company in charge of publicising the show. Who weren’t paid by him, but by the show. So all those bits of trivial dirt did end up in the media, suitably exaggerated and distorted, but most likely they were given to the press by the PR company itself, and were duly reported as coming from ‘anonymous show sources’.
So the moral is, don’t tell PR companies anything you don’t absolutely need to. That’s what they deal in, and it’s like you’re giving them free money. And that goes double when you’re not the one writing their cheques. And that goes triple WHEN YOU’RE THE PRODUCT.